The Disconnect Between Women and Marketing
Written by Account Services Intern, Erin Piepenbrok As women begin to wield more and more influence over the worldwide economy, it’s clear that all aspects of business must adapt and tailor their...
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Why Women Are Peeved with Brands
Written by Holly Pavlika Women, in their role as the Chief Financial Officer for their household, take the job very seriously and are often managing tight budgets. They want to make sure every purchase...
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How did Traditional Advertising Lose its Trust Factor?
Written by Sam Freeze Millennials, like me, have grown up being completely bombarded by traditional advertising at every pore available. They’re at every sporting event we attend, every newspaper we...
View ArticleThe Tech-Empowered Shopper
With technology continuing to evolve, consumers are gaining more control over their purchases, information seeking and the overall shopping experience. On the contrary, retailers that are able to...
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Let the Sharing Begin
Written by Mary Tarczynski “Shared Media” describes paid, earned or owned vehicles that communicate retailer and manufacturer messages designed to drive short term sales and long term loyalty. This is...
View ArticleWhat To Expect From The 2013 Holiday Shopping Season
Written by Kariann Prewozniak Based on a recent Holiday Shopping Survey by Accenture the 2013 Holiday shopping season is expected to be bigger and start earlier then ever. It will be important for...
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How Social Media is Making Holiday Shopping Easier
It’s that time of year when everyone is busy. Everyone is busy trying to wrap up the million things they have going on – work, holiday travel plans and most importantly Holiday Shopping (you know,...
View Article8 Factors Millennial Moms Consider When Shopping
Millennial Moms are moms born between 1978-1994. They make up 22% of American moms, and they are an overlooked segment, according to a recent study by Weber Shandwick and KRC Research. 42% of those...
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Today’s Back-To-School Shoppers are Social [Infographic]
When it comes to back-to-school or back-to-college, social media motivates today’s parents’ shopping decisions. We’re looking for information, promotions and recommendations, because let’s face it,...
View Article3 Developing Food Consumer Groups
By Rebecca E. Parsons The relationship between consumer and brand is evolving, as is the very landscape of shopping. Seniors, IndieWomen and Latino Millennials are swiftly becoming the nation’s most...
View ArticleFuture of Multicultural Marketing Lies with Latinos
Latina moms are quickly becoming the latest demographic obsession of marketers everywhere. With the collective buying power of U.S. Latinos expected to reach $1.5 trillion by 2015, Latina moms are now...
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The Latino Market- The Untapped Super Shopper
With the collective buying power expected to reach $1.5 trillion by 2015, the U.S. Latino market is in high demand and marketers need to start pushing their marketing dollars towards them. Latinas...
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The Rise of the Halloween Shopper
Boo! It’s no secret that Americans are passionate about holidays, and Halloween is no exception. As the second-highest grossing commercial holiday after Christmas, U.S. consumers go all out on...
View Article5 Ways Women Use Mobile While Shopping
By Shell Feis We all love our phones. On average, we glance at them over 150 times a day and utilize them for everything from looking up movie times to catching up with our moms. Recently, there’s...
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5 Ways to Become a Profitable Influencer
Written by Cristie Ritz-King Paid to tweet, sponsored Instagram posts, YouTube Millionaires; you’ve heard of all the ways to make money using social media clout. Being an online influencer takes more...
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Keep Readers’ Trust While Working With Brands
Written by Patricia A. Patton Influencers who work with brands are primarily charged with helping said brands build trust with consumers. To do that effectively, they must understand who their readers...
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5 Tips for Running Your First Influencer Marketing Campaign
This article by Holly Pavlika, Collective Bias SVP of Marketing and Content, originally appeared on Mashable. The rise of social media has given consumers more power than ever before, arming them with...
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TED Talks to Inspire Your Marketing Strategy in 2016
If you live under a rock and haven’t heard of TED Talks, let me give you the skinny: TED (short for Technology, Entertainment and Design) is a nonprofit organization dedicated to spreading ideas in the...
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How to Create A Content Calendar For Your Blog
Organization is a huge key to being successful. The first step in getting your blog organized is creating a content calendar. How many times have you sat looking at a blank computer screen waiting for...
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Influencers vs. Ambassadors vs. Advocates: Stop the Confusion!
This article by Bill Sussman, Collective Bias SVP CEO, originally appeared on Entrepreneur. Brand influencers, ambassadors and advocates are everywhere these days. Think of bloggers, social media...
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